ALBA Newsletter May 2024

A warm welcome to ALBA Editing & Proofreading’s May 2024 newsletter, keeping you updated on our latest news and services.

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A few thoughts from ALBA’s executive director, David McArdle

“This year has proven to be the most challenging yet rewarding since ALBA Editing & Proofreading was founded in 2010.

A key focus has been the ‘human’ value our editors add, necessitating even higher standards.

Here are a few examples:

Consistency is crucial. After editing a document, we always review it multiple times to ensure coherence and maintain the author’s voice. This requires experience, care, patience, and often late hours. Thankfully, our office has a new world-class coffee machine!

Words mean everything. True to one of ALBA’s mottos, we meticulously consider the use and purpose of every word, whether it’s avoiding repetition or selecting terms that suit a specific audience or nuance. Finding the right word is like placing the final piece of a puzzle; it’s both our duty and our passion..

Tone matters. There are distinct differences between an academic journal article and a self-published thriller, primarily due to the audience. Over the years, we’ve honed our ability to adapt writing styles to fit specific readerships, always striving to provide the most appropriate edits.

Overall, 2024 has brought an unprecedented focus on the utility of human intelligence, and at ALBA, we aim to demonstrate its complete and unwavering irreplaceability.”

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ALBA now accepts payment in cryptocurrencies 

In line with our commitment to embrace modern payment solutions, we are pleased to announce that ALBA now accepts payments in cryptocurrencies. 

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What are ALBA’s areas of specialisation?

Founded in 2010, it’s still important every now and again to highlight that ALBA specialises in the detailed preparation of a wide range of documents for submission and publication.

These include the following:

• Academic journal articles,
• PhD theses, master’s dissertations,
• Annual reports,
• Policy papers, and
• CVs, cover letters, and motivation letters.

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And finally, as always…

For any dynamic business, word-of-mouth marketing is crucial; but so too are online recommendations.

With this in mind, we encourage those who haven’t yet had the chance to spare five minutes and leave a recommendation on ALBA’s LinkedIn page today by following this link here.

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